Employer Branding

„Firms that focus on strengthening their Employer Brand are able to position themselves not only to attract talented professionals, but also to attract a very important audience: the future leaders of their firm.”

YOUR EMPLOYER BRAND IN SHORT WORDS IS YOUR REPUTATION AS A PLACE TO WORK.



An Employer Brand provides a window into a firm’s culture and shows candidates what it would be like to be part of it. Just like a client-facing brand, an employer brand must differentiate your firm from the competition.
On a more technical level, an employer brand consists of two elements, your firm’s reputation as an employer and its visibility to potential employees.
The first element, the quality of your reputation as an employer, is a measure of how at - tractive your firm is to candidates. The visibility factor, is a measure of how widely known that reputation is within your target group of potential employees. An unknown firm will struggle to find quality candidates despite its sterling reputation with a very limited group of candidates. Consequently, you can strengthen your brand by enhancing your reputation or increasing the visibility of your firm.


OUR SERVICES FOR YOUR EMPLOYER BRANDING

1. Identification of the Employer's Brand

2. Strategy and action plan for the Employer's Brand

3. Development of Employer Branding

4. Analysis of results and achieved goals (KPI) in the area of Employer Branding

5. Individual goal / Special projects in the area of Employer Branding

6. Designing an Employer Branding for Startups



“A strong Employer Brand can be an asset to recruiting and retention efforts, positioning employers to attract talented professionals that best fit their firm culture.
It bridges the gap between what employee-candidates really care about and what makes your firm truly different.”


Our CONCEPTS OF THE EMPLOYER BRANDING PROCESS

-> Consider your organization’s overall growth strategy.

-> Research your prospects and competitors.

-> Develop your Employer Branding strategy.

-> Build the tools to communicate the brand.

-> Launch the new Employer Brand.

-> Optimize for visibility and impact.